Senior Associate, CRM Marketing

About the Team

The Retention Marketing team at DoorDash ANZ comprises three full time teammates, looking to double this number to help scale the fast growing business. Experimentating and iterating on ideas to get them ready for scale, building world class experiences with consumer-first approaches and having a lot of fun while doing all of this, is the bedrock of this team’s culture. The team geeks out on moving revenue-tied metrics through their work, but more importantly, it’s a squad of problem solvers who’re on a mission to retain the customer and build programs that make them come back to the app more often.  

About the Role

As a Senior Associate, CRM Marketing, you will help create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. In this role, you will report to our Manager of Retention Marketing and focus on critical segments across the customer lifecycle, identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalized merchant selection, triggered customized comms based on user behavior, and strategies around our largest brand launches.

You're excited about this opportunity because you will…

• Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones
• Test and schedule emails, push notifications, in-app messaging and promotions
• Manage communications reporting dashboards, monitor trends, and make recommendations based on results.
• Create a framework for rapid testing in CRM channels
• Establish a working relationship with partners in our Product, Operations, Analytics and Strategy teams
• Stay current on marketing best practices in email, push and SMS and share insights with the broader marketing team

We're excited about you because…

• You have 4+ years of experience in CRM or email marketing
• You have deep familiarity with CRM technology, including ESPs/marketing automation platforms
• You have basic knowledge of analytics tools (SQL proficiency a plus), HTML, and data visualization platforms (e.g., Tableau, Sigma)
• You have knowledge of email industry best practices, including contact strategies, targeting and segmentation, A/B testing, and analytics
• You have a Bachelor's degree or equivalent experience

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

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