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DoorDash Marketing

There’s never been a more exciting time to join DoorDash.

When you join us, you become part of a high-performing team that takes pride in our work, pushes you to be better, and becomes the benchmark for all future teams you collaborate with. Here, you’ll have the chance to blaze a new path for industry-defining work and experience the satisfaction of achieving goals that drive tangible business impact. Working at DoorDash is an exhilarating ride that will always be engaging. If you’re looking for a place that will help you grow beyond what you thought possible, come build with us.

Marketing Overview

The marketing team is responsible for driving growth and engagement across all of DoorDash’s audiences – Consumers, Merchants, Dashers, and Advertisers. We leverage every tool in the modern marketing stack – Retention Marketing, Brand Marketing, Performance Marketing, Creative, MarTech, Social, Content & Influencer Marketing, Partnerships, and Integrated Marketing; all built on a foundation of understanding our customers deeply through rich Audience Insights – to make DoorDash an indispensable partner for people’s lives, livelihoods and communities.

On this team, you can expect to be in the thick of it, accountable for driving the business daily, and working on an incredibly varied set of challenges and opportunities: like running the operations for how Dashers get their gear, building a benefits program for SMB restaurants, creating a magazine to celebrate the local restaurant scene, collaborating with every Super Bowl advertiser to deliver every product advertised to one lucky winner to demonstrate that DoorDash delivers everything, or managing the Dasher fleet in real time at a local level to match consumer demand in every neighborhood.

Some Of Our Work

CONSUMER PROJECTS

DOORDASH-ALL-THE-ADS

The world knows DoorDash for restaurant delivery, but to reinforce ourselves as a leader in local commerce, we needed to showcase our ability to deliver just about anything — groceries, convenience, retail, and more. Where better to do this than the Super Bowl? We didn’t just tell people, we showed them — with a first-of-its-kind brand activation where we delivered every product advertised during the big game broadcast to one lucky person. 

In the weeks before the Super Bowl, every time another brand’s Super Bowl ad debuted, we added their products into our “online cart,” so the world could keep track in real-time. Then on game day, our Super Bowl ad aired — featuring an incredibly long promo code that viewers had to enter correctly for a chance to win everything advertised.

The weeks-long campaign was a massive feat of real-time multi-brand collaboration, legal approvals, internet participation, and the Super Bowl activation. And our audacious attempt paid off. We successfully delivered all products from the 76 ads during the big game to one lucky person, and surpassed our goals with 11.9B earned impressions, 8M+ entries, nearly 300M earned social impressions, and 117M viewers. But most importantly, we captured America’s attention, proving DoorDash’s ability to deliver just about anything.

PROJECT DASH

More than 44 million people in the US now face hunger, including 1 in 5 children. Charitable food is an essential support for individuals experiencing food insecurity, but many vulnerable groups — like seniors, low-income families, and those with chronic health conditions — face substantial barriers accessing these resources. Through Project DASH, DoorDash works with 300+ food banks and food pantries to power the delivery of food, either in-kind or at a subsidized cost, to people experiencing food insecurity. In June ’24, we launched a campaign in partnership with three of our Project DASH partners (Feeding America, Meals on Wheels, United Way) to drive awareness of the food insecurity problem in America and raise money to support and expand their local home delivery programs.

HAY COMIDA EN LA CASA

It’s hard to overstate the cultural significance of food and its power to bring people together. This is especially true in the Hispanic community, where family traditions are strengthened around the dinner table. To better serve our Hispanic customers, we wanted to show them that we offer the local favorites they love and the variety they crave.

“Hay DoorDash En La Casa” a national, multicultural initiative that speaks directly to Hispanic Millennials and Gen Zers, shows that with DoorDash, you don’t always have to cook to enjoy a meal at home with loved ones. Our campaign flips a common experience in many Hispanic households — when someone says, “Hay comida en la casa” (“There’s food at home”) — by offering a joyful twist: with DoorDash, those favorite local restaurants can now come straight to your door.

Inspired by contributions from talented Latino artists, filmmakers, and creators, the campaign’s anthem film, created by the acclaimed directors Rafael López Saubidet and Augusto Giménez Zapiola, hinges on the authentic, surprising, and funny moment of realizing that “la comida” is actually a delicious DoorDash order. This story is not just about food — it’s about connection, community, and celebration.

DASHER PROJECTS

DASHER STORIES

Our Dashers are the heart of our business, and they value the earnings opportunities and flexibility they get from DoorDash. However, we know that Dashers are more likely to take advice from their peers than from DoorDash. So, as we aspire to be more than just a gig for Dashers, we must demonstrate a deep understanding of — and gratitude for — what Dashers bring to our communities. They want opportunities to form community — to feel valued, heard, and recognized. We can do this through authentic representation and celebration of their testimonials through our owned channels, meaningful recognition, and using their voices to improve the dashing experience for all. These Dasher stories live on our owned channels, through organic and paid social video and blog spotlights. Through this storytelling and community building, we are driving engagement and education while acting as Dashers’ biggest advocate and champion.

Blog Features: I Dash So I Can Dance : Justin P; I Dash So I Can Spend More Time with Family: Paulina L.

DASHER RELIEF FUND

Regardless of when, how, and where they dash, we know that Dashers are on our platform to earn and to reach their goals. e also  know that it’s all too common for one of life’s unexpected challenges to feel insurmountable, especially when 39% of Americans can’t cover a $400 unanticipated emergency expense or would need to borrow or sell something to do so. We created The Dasher Relief Fund to provide Dashers with emergency financial support to help navigate life’s most challenging moments. Eligible Dashers can apply for a grant for certain hardship events — like a death in the family or the impacts of a natural disaster. If they qualify, they can receive an emergency assistance grant of up to $1,000.

 

DASH THRU

Research shows that premium branded gear not only makes the Dasher experience smoother, it also improves customer recognition and Dasher-merchant interactions. They also improve delivery quality by helping maintain food temperature and presentation. In April 2024, we painted Manhattan red by flooding the market with 17,000 premium DoorDash bike bags. The mobile activation, called The Dash Thru, offered all bike delivery workers the chance to claim a brand new bike bag or premium tote bag for free. In addition to  improving the Dasher experience, we also saw a significant uptick in visible DoorDash branding in the market. In fact, we doubled our effort to gain hundreds of thousands of high-quality branded impressions, resulting in a surge of unaided brand awareness.

 

B2B PROJECTS

BEHIND THE ORDER

For merchants, hospitality is everything — but many worry that third-party delivery won’t allow them to provide the same warmth and care they offer their in-store customers. This hesitation can create a barrier to merchants working with DoorDash, because they don’t see DoorDash as a true extension of their brand and hospitality. Our Behind the Order campaign set out to change that perception. By spotlighting real stories of how merchants showed up for their DoorDash customers, we helped merchants see that DoorDash helps them deliver the same hospitality and care they’re known for in-person beyond the four walls of their storefront.

RESTAURANT ADVISORY COUNSEL (RAC)

The Restaurant Advisory Council (RAC) is a group of restaurant owners and operators who help shape DoorDash’s future by providing direct feedback on products and initiatives. As a voice for small business restaurants across the US and Canada, who represent various cuisine types and restaurant size, the RAC helps DoorDash effectively identify and address merchant concerns. Cohorts serve a 6-month term and each month, 15-20 RAC members come together as a group to share their valuable feedback on product launches, campaigns, and more. In addition to helping us keep a pulse on industry perceptions, the RAC spotlights merchant expertise and fosters community-building through peer-to-peer conversations amongst restaurant operators.

 

CANADA PROJECTS

DASHPASS X AMAZON PRIME

Delivering more value than ever before for Canadians

In June 2023, we launched an exciting partnership with Amazon Prime, offering all Prime members in Canada a free DashPass subscription for 12 months. With Amazon Prime’s penetration exceeding 30% in Canada, this strategic alliance allows us to leverage their extensive subscriber base, significantly enhancing the value of both memberships. Promoted through Amazon’s powerful owned channels, DoorDash CRM, and targeted paid media, this initiative is designed to boost DashPass adoption and expand DoorDash market presence. The offer is available to all customers — new and existing — in every Canadian submarket, with quarterly marketing to keep the momentum going. This collaboration not only drives DashPass registrations, but also helps to differentiate the DoorDash offering in the highly competitive Canadian marketplace.

WE GET GROCERIES

Redefining Convenience in Grocery Delivery

In 2024, DoorDash set out to transform grocery delivery in Canada with a bold objective: achieving 80% year-over-year growth in our grocery business. At the heart of this effort was an expanded partnership with Loblaw that was designed to drive significant gross merchandise value while also making DoorDash synonymous with convenience across the country. To break through, we flipped the convenience of delivery on its head and used humour to create inescapable situations for our heroes, now trapped by the convenience of delivery.  With an integrated campaign including broadcast placements, custom social content, and high-impact PR, WE GET GROCERIES didn’t just boost brand awareness — it reshaped consumer behavior, making DoorDash the go-to choice for grocery delivery in Canada.

 

AUSTRALIA PROJECT

INTERNATIONAL FRIES DAY X MCDONALD’S

In 2024, DoorDash marked International Fries Day with a unique and memorable activation across Melbourne and Sydney. We offered customers the opportunity to commemorate the day with free fries-inspired tattoos at our exclusive pop-up ‘Forever Fries’ tattoo parlours, located at Melbourne’s Fine Line Tattoos and Bondi’s renowned Bondi Ink. The DashPass-exclusive event featured a range of creative designs from talented artists like Cholo Caracciolo and Aliyah Van Kempen. It was a fantastic way to engage with our community and celebrate the beloved fry in an entirely new way. For those unable to attend the in-person event, we also gave away 20,000 free large fries from McDonald’s through the DoorDash app, available from midday AEST, with orders over $10 while supplies lasted.

The unique event was a huge success, with tattoo bookings filling within hours of the site launching, queues of fry-fans lining up down the street, and thousands of fries delivered across Australia — highlighting DoorDash’s partnership with McDonald’s, and building brand love in a unique and interesting way.

We’re hiring across the U.S. Canada, Mexico, AUS and NZ!

Nothing we do is one-size-fits-all, and the way we work is no different. We know that teams have unique needs depending on the nature of work, location of team members, and overall dynamic. That’s why at DoorDash, each team has the freedom to decide how they interact and achieve their goals.

Marketing Jobs

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Toronto, ON; Vancouver, BC
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Marketing
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Los Angeles, CA; New York, NY; San Francisco, CA
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Marketing
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New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington D.C.; United States – Remote
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Marketing
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New York, NY; San Francisco, CA; Los Angeles, CA
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Marketing
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New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington D.C.
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Marketing
Location
Toronto, ON; Vancouver, BC
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Marketing
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Los Angeles, CA; New York, NY; San Francisco, CA
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Marketing
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New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, D.C.
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Marketing

Our Values In Action

Our values guide the way we work, inform everything we do, and make us unapologetically DoorDash.

Employee Resource Groups

One of the ways we’re fostering a greater sense of belonging is through our employee resource groups (ERGs). They provide opportunities for us to connect and learn from one another, plus help us transform the way we think.

Click each logo below to learn more about our ERGs.

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