Associate Manager, Integrated Marketing - DashPass
Apply To JobJob ID: 3015771
DoorDash, Inc.
Atlanta, GA; Austin, TX; Boston, MA; Chicago, IL; Denver, CO; Los Angeles, CA; Miami, FL; New York, NY; San Francisco, CA; Seattle, WA; Sunnyvale, CA; Washington, D.C.
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, creative and operations, to develop integrated marketing strategies for our DashPass members at DoorDash.
The DashPass marketing team is focused on growing and retaining members by offering them a high value subscription that offers outsized value and access to the best of what DoorDash has to offer.
About the Role
We’re seeking a strategic and collaborative Associate Integrated Marketing Manager on the DashPass Growth team who will be responsible for developing consumer-first strategies to grow the paid subscriber base on DashPass. In this role, you will focus on reaching new customers, identifying ways to convert them to a DashPass membership and ultimately becoming a paid subscriber.
You should be able to think like a GM, leading big-picture strategy with hands-on execution, and leveraging insights across performance marketing, analytics, BizOps, and creative to drive results. Success in this fast-paced environment requires a proactive attitude, strong problem-solving skills, and a team-oriented mindset with a “bias for action”.
What You’ll Do
- Campaign Development & Execution: Lead the creation and execution of end-to-end integrated marketing campaigns across paid, owned, and earned channels.
- Stakeholder Collaboration: Serve as a key liaison between performance marketing, CRM, Strategy & Operations, Product, Analytics & Creative Studio to ensure seamless integration of marketing initiatives.
- Create process where process doesn’t exist across key DashPass growth & partnership initiatives to streamline operations and foster a productive team culture
- Strategic Planning: Collaborate with cross-functional teams to develop strategies that align with DashPass business goals and resonate with target audiences.
- Project Management: Coordinate campaign timelines, budgets, and deliverables to ensure projects are executed on time and within scope.
- Consumer Insights: Leverage and commission market research, and consumer insights to inform campaign strategies and optimize performance.
- Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
- Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate
- Creative Direction: Partner with creative teams and agencies to develop compelling content and messaging tailored to various channels and customer segments.
- Measurement & Optimization: Establish KPIs, track campaign performance, and use insights to refine and improve future efforts.
Qualifications
- 5+ years of experience in integrated marketing, brand management, or a related field, ideally in a high-growth or fast-paced environment.
- Proven ability to plan and execute impactful cross-channel marketing campaigns.
- Strong analytical skills to translate data insights into actionable strategies that drive results.
- Exceptional project management skills, with attention to detail and the ability to manage complex, multi-stakeholder initiatives.
- Excellent communication and interpersonal skills, capable of influencing stakeholders and articulating clear strategies to senior leaders.
- Strategic and entrepreneurial mindset, with a talent for creative problem-solving and resourcefulness.
- Passion for DoorDash’s mission and the ability to energize and collaborate with cross-functional teams.
We expect this position to be filled by 1/27/25
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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