Associate Manager - Creative Optimization, Cx Growth Marketing

À propos de l'équipe

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for DoorDash.

The growth marketing team is focused on building and nurturing our relationship with our audiences: Dasher, Merchant and Consumer via paid media. We are rapidly growing and looking for people to join our team as a leader, help develop our marketing approach, and grow their career as the team expands.

A propos du poste

A talented and driven performance marketer with strong creative vision and knowledge with strong technical skills to help us goal, analyze and build on the success of our creative across offline and online channels. This role will offer you the opportunity to have an immediate impact by managing creative optimization for all media channels. You’ll be the mastermind behind the creative framework that fuels our growth. You'll collaborate with creative and channel management teams developing and executing creative concepts that push the boundaries of performance marketing. You will be a leader across the full creative lifecycle working with the creative and performance team on ideation, briefing, execution, and performance analysis.

This role will sit on the Growth Marketing team but work on the daily between our team and our internal creative studio, Superette, as well as partnering closely with MarTech and Analytics. You will test and implement new creatives regularly driving improved performance across all channels. You’ll serve as the voice of this work and establish regular reporting via dashboards and communication to working teams and leadership on the impact of the work. 

Vous êtes enthousiaste à l'idée de saisir cette opportunité car vous...

• Generate innovative creative ideas to test in ad creatives across multiple channels working with online, offline, and creative teams every day. 
• Partner with our internal creative studio to create detailed briefs for creative assets, ensuring clarity for the editing team, and providing ongoing feedback to bring concepts to life.
• Establish and maintain a structured approach to track creative performance, analyze what works, and apply learnings to future concepts driving our understanding of the impact of all of our creative in market while ensuring we are implementing learnings across both brand and performance objectives. 
• Build and manage an experimentation roadmap to optimize performance via creative across all online and offline channels by leveraging lift and A/B creative tests.
• Collaborate and partner with other teams and stakeholders to ensure goals are met.

Nous sommes enthousiastes à votre sujet parce que...

You are results-oriented with demonstrated analyzing and optimizing large budgets across media channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies.  You are creative and collaborative and work well with teams to tackle challenging problems.  Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand delivery.  Also, you probably love delivery!

• Proven track record in developing creative concepts for consumer-facing brands.
• 5+ years of experience in creative strategy or performance marketing, at an agency or in-house team.
• Strong understanding of digital marketing, social platforms, and performance ad creatives.
• Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
• Strong understanding of marketing analytics and the nuances of managing media with limited data signals based on today’s privacy environment. 
• Ability to organize, track, and analyze creative performance to drive learnings and iterate effectively.
• Experience working closely with creative teams, from editors to graphic designers.
• Excellent communication and interpersonal skills, capable of presenting creative ideas and results to both internal teams and clients.
• You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing. Knowledge of SQL, Python or other data processing scripts is required. 
• You are proactive, thrive in a fast-paced environment, and have an outstanding ability to think creatively, identify and resolve problems
• You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

We expect this position to be filled by 12/22/2024.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

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