Senior Associate, CRM Marketing

À propos de l'équipe

The Retention Marketing team at DoorDash ANZ comprises three full time teammates, looking to double this number to help scale the fast growing business. Experimentating and iterating on ideas to get them ready for scale, building world class experiences with consumer-first approaches and having a lot of fun while doing all of this, is the bedrock of this team's culture. The team geeks out on moving revenue-tied metrics through their work, but more importantly, it's a squad of problem solvers who're on a mission to retain the customer and build programs that make them come back to the app more often.

A propos du poste

As a Senior Associate, CRM Marketing, you will help create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. You will focus on critical segments across the customer lifecycle, identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalised content and recommendations, triggered customised comms based on user behaviour, and strategies around our largest brand launches. We are hiring for two positions for this role, one within our Dasher CRM Marketing team and one within our New Verticals CRM Marketing team. Based on which team you are selected for, you will either report to our Senior Manager of Dasher Marketing or our Manager of Retention Marketing.

Vous êtes enthousiaste à l'idée de saisir cette opportunité car vous...

• Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones
• Test and schedule emails, push notifications, in-app messaging and promotions
• Manage communications reporting dashboards, monitor trends, and make recommendations based on results.
• Create a framework for rapid testing in CRM channels
• Establish a working relationship with partners in our Product, Operations, Analytics and Strategy teams
• Stay current on marketing best practices in email, push and SMS and share insights with the broader marketing team

Nous sommes enthousiastes à votre sujet parce que...

• You have 4+ years of experience in CRM or email marketing
• You have deep familiarity with CRM technology, including ESPs/marketing automation platforms
• You have basic knowledge of analytics tools (SQL proficiency a plus), HTML, and data visualization platforms (e.g., Tableau, Sigma)
• You have knowledge of email industry best practices, including contact strategies, targeting and segmentation, A/B testing, and analytics
• You have a Bachelor's degree or equivalent experience

Avis aux candidats à des emplois situés à New York ou à des emplois à distance associés à un bureau situé à New York uniquement

Nous utilisons Covey dans le cadre de notre processus d'embauche et/ou de promotion pour des emplois à New York et certaines caractéristiques peuvent le qualifier d'AEDT à New York. Dans le cadre du processus d'embauche et/ou de promotion, nous fournissons à Covey les exigences du poste et les candidatures soumises par les candidats. Nous avons commencé à utiliser Covey Scout for Inbound du 21 août 2023 au 21 décembre 2023, et avons recommencé à utiliser Covey Scout for Inbound le 29 juin 2024.

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