Manager, Consumer Retention Marketing, Occasions

Acerca del equipo

La misión de nuestro equipo de Marketing de Retención de Consumidores es construir relaciones duraderas con nuestros clientes tan pronto como se involucran con DoorDash, proporcionándoles una experiencia personalizada y multicanal que los deleite y los impulse a regresar a DoorDash para encontrar los productos, comerciantes y ofertas que son relevantes para ellos.

Acerca del puesto

We are looking to bring on a strategic, solution-oriented, and creative retention marketer to lead the Occasions Retention Marketing team.  In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments. 

The ideal candidate is able to think big picture and ideate on strategy in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams and excel at making data-informed decisions to accomplish campaign and business objectives. 

You will report to our Sr. Manager of Cx Retention. Once our offices reopen, we expect this role to be hybrid with some time in-office and some time remote

Le entusiasma esta oportunidad porque...

• Responsible for creating and executing CRM strategies to engage and retain Cx during seasonal moments
• Manage end-to-end development and execution of email campaigns. Including driving the creative review process with designers and copywriters, identifying target audience segments, and capturing feedback from stakeholders. 
• Create detailed customer journey flows with actionable trigger points with both static and dynamic content to drive conversion and engagement
• Establish a strong working relationship with cross-functional stakeholders in our Product, Operations, Analytics, Sales, and Marketing teams 
• Create the strategy and framework for the rapid testing in CRM channels
• Analyze campaign results, develop benchmarks, and create and share regular performance reports

Estamos entusiasmados contigo porque tienes... 

• 6 + years experience in Retention Marketing, Email Marketing or CRM Operations
• Expertise with CRM technology including Marketing Automation platforms and CRM tools (e.g. Braze, Iterable, HubSpot).
• 1-2 years of people management is preferred
• Experience working with promotional incentives 
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives.
• Sólidas habilidades interpersonales, son extremadamente organizados, fiables, automotivados y pueden realizar varias tareas a la vez con facilidad.
• Passion for Cx experience and increasing the value of customers. 
• Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
• Conocimiento de las mejores prácticas del sector del correo electrónico, incluidas estrategias de contacto, segmentación, pruebas A/B y análisis. 
• Strong stakeholder management and interpersonal skills
• Bachelor's degree or equivalent experience; Master’s degree preferred. 
• Nice to haves: Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey