Senior Associate, Web Platforms, Marketing Technology
Solicitar empleoJob ID: 2996638
DoorDash, Inc.
Atlanta, GA; Austin, TX; Boston, MA; Chicago, IL; Denver, CO; Los Angeles, CA; Miami, FL; New York, NY; San Francisco, CA; Seattle, WA; Sunnyvale, CA; Washington, D.C.
Acerca del equipo
The Marketing Technology is responsible for delivering best-in-class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences, including Consumers, Dashers, and Merchants. Our mission is to enable teams to deliver personalized, engaging, and relevant content across all our owned and paid channels. We partner closely with Product, Engineering, Data Science, and Analytics teams to translate Marketing’s technology needs into measurable business outcomes for our Growth and Performance Marketing teams.
Acerca del puesto
We’re seeking a skilled technical web marketer to drive optimization and growth initiatives across DoorDash’s Marketing web properties. In this role, you’ll partner closely with Marketing, Product, and Engineering teams to develop and execute web initiatives across all our lines of business.
You'll play a key role in optimizing and improving our Marketing websites, including leading strategy and execution for initiatives across our CMS (Contentful), SEO, CRO programs, as well as managing web tracking and reporting.
This role will report to Sr Manager, Marketing Platforms on our Marketing Technology team within the Growth Marketing organization.
Le entusiasma esta oportunidad porque...
- Lead user experience improvements, A/B testing, SEO, and CRO initiatives to optimize web properties and boost conversion rates
- Identify and prioritize new growth opportunities across our Marketing sites
- Work with Product and Engineering to implement new features, optimize user journeys, and ensure consistent brand experience across all web touchpoints
- Establish scalable processes for managing web content, testing, and optimization
- Own tracking, tagging, and reporting for all our websites, helping our Marketing and Performance teams drive impact through paid media channels
- Leverage analytical skills to deliver actionable insights from web performance data and user behavior analytics
- Build strong relationships with stakeholders and effectively communicate technical concepts to non-technical audiences
- Problem-solve independently, turning strategic goals into actionable projects for Web Engineering teams
- Plan and execute testing roadmaps, adapting quickly based on real-time insights
We’re excited about you because you possess…
- Bachelor’s degree or equivalent experience with 4+ years in web marketing, digital optimization, or a technical marketing role
- Track record in managing web projects, including optimization, content management, and digital marketing, with strong analytical and technical capabilities
- Advanced knowledge of Google Tag Manager, Analytics tools (e.g. GA, Amplitude), and experience with A/B testing platforms
- Experience working with data visualization tools (Sigma, Looker, etc)
- Experience with content management systems (CMS) and a fundamental understanding of web technologies (HTML, CSS, JavaScript)
- Working knowledge of SEO principles and best practices for website optimization
- Experience with web and app tracking/attribution, including hands-on experience with tracking methodologies across digital platforms (e.g., Mobile Measurement Partners, Customer Data Platforms).
- A good understanding of key metrics like CPA, CPC, CPM, and LTV, as well as experience managing paid marketing channels (Social, Display, Affiliate, Search, Mobile).
- Experience in advertising platforms such as Google and Facebook, along with technical aspects like platform attribution, pixels, app attribution, and APIs.
We expect this position to be filled by 12/31/24
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
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Compensación
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
Acerca de DoorDash
En DoorDash, nuestra misión de potenciar las economías locales determina la forma en que los miembros de nuestro equipo se mueven con rapidez, aprenden y reiteran para tomar decisiones impactantes que muestren empatía por nuestra gama de usuarios, desde Dashers hasta socios comerciales y consumidores. Somos una empresa de tecnología y logística que comenzó con la entrega puerta a puerta, y estamos buscando miembros del equipo que puedan ayudarnos a pasar de ser una empresa conocida por la entrega de alimentos a una empresa a la que la gente recurre para cualquier y todos los bienes.
DoorDash está creciendo rápidamente y cambiando constantemente, lo que da a los miembros de nuestro equipo la oportunidad de compartir sus perspectivas únicas, resolver nuevos retos y ser dueños de sus carreras. Nos comprometemos a apoyar la felicidad, la salud y el bienestar general de nuestros empleados ofreciéndoles prestaciones y beneficios integrales, como asistencia sanitaria de primera calidad, reembolso de gastos de bienestar, baja parental retribuida y mucho más.
Nuestro compromiso con la diversidad y la integración
Estamos comprometidos con el crecimiento y la potenciación de una comunidad más inclusiva dentro de nuestra empresa, nuestro sector y nuestras ciudades. Por eso contratamos y cultivamos equipos diversos de personas de todos los orígenes, experiencias y perspectivas. Creemos que la verdadera innovación se produce cuando todo el mundo tiene sitio en la mesa y dispone de las herramientas, los recursos y las oportunidades para destacar.
Declaración de no discriminación: En consonancia con nuestras creencias y objetivos, ningún empleado o candidato será objeto de discriminación o acoso por motivos de raza, color, ascendencia, nacionalidad, religión, edad, sexo, estado civil o pareja de hecho, orientación sexual, identidad o expresión de género, discapacidad o condición de veterano. Más allá de la discriminación y el acoso basados en "categorías protegidas", también nos esforzamos por evitar que otras formas más sutiles de comportamiento inadecuado (por ejemplo, los estereotipos) se impongan en nuestra oficina. Ya sean evidentes u ocultas, las barreras al éxito no tienen cabida en DoorDash. Valoramos la diversidad de la plantilla: animamos a las personas que se identifican como mujeres, personas no binarias o que no se ajustan al género, LGBTQIA+, indios americanos o nativos de Alaska, negros o afroamericanos, hispanos o latinos, nativos de Hawai u otras islas del Pacífico, personas con discapacidades diferentes, cuidadores y padres, y veteranos a que presenten su candidatura. Gracias al Level Playing Field Institute por esta declaración de no discriminación.
De conformidad con la Fair Chance Ordinance de San Francisco, la Fair Chance Initiative for Hiring Ordinance de Los Ángeles y cualquier otra normativa de contratación estatal o local, tendremos en cuenta para el empleo a cualquier solicitante cualificado, incluidos aquellos con antecedentes de arrestos y condenas, de forma coherente con la normativa aplicable.
Si necesita alguna adaptación, informe a su contacto de contratación en el momento de la conexión inicial.
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