Manager, Retention Marketing, DashPass

À propos de l'équipe

La mission de notre équipe de marketing de fidélisation des consommateurs est d'établir des relations durables avec nos clients dès qu'ils s'engagent avec DoorDash en leur offrant une expérience personnalisée et cross-canal qui les ravit et les incite à revenir sur DoorDash pour trouver les produits, les marchands et les offres qui les intéressent.

A propos du poste

As Consumer Retention Marketing Manager on DashPass you will be responsible for communications and programs to grow DashPass customer engagement & retention across email, push notifications and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers.

Ce que vous ferez 

• Create CRM campaigns across the customer lifecycle including automations and ad hoc communications 
• Iterate on the strategy and framework for the rapid testing in CRM channels
• Manage end-to-end development and execution of email campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders
• Establish a strong working relationship with xfn stakeholders in our Integrated Marketing, Product, Operations, and Analytics teams
• Set up and monitor complex journeys, triggers and automations with static and dynamic content
• Create detailed customer journey flows with actionable trigger points to drive conversion and engagement
• Analyze campaign results, develop benchmarks, and create and share regular performance reports
• Manage 1-2 direct reports

Qualifications 

• 6+ years experience in customer retention, email, and/or growth marketing; subscription experience and people management both a plus
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Expérience pratique de la technologie CRM, notamment des ESP, des outils de segmentation et des structures et systèmes de données complexes.
• Extremely organized, dependable, self-motivated & ability to multi-task 
• Licence ou expérience équivalente

Pourquoi vous aimerez travailler chez DoorDash

• Nous sommes des leaders - Le leadership ne se limite pas à notre équipe de direction. C'est quelque chose que tout le monde chez DoorDash adopte et incarne.
• Nous sommes des acteurs - Nous pensons que la seule façon de prédire l'avenir est de le construire. Créer des solutions qui seront à la pointe de notre entreprise et de notre industrie, c'est ce que nous faisons - sur chaque projet, chaque jour. 
• We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• Nous sommes tous DoorDash - La magie de DoorDash, c'est notre personnel, qui, ensemble, rend nos objectifs réalisables et nous pousse à atteindre de nouveaux sommets. 
• We offer great compensation packages and comprehensive health benefits.

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