Associate Manager, Offline Media

Acerca del equipo

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

El equipo de marketing de crecimiento del consumidor se centra en construir y nutrir nuestra base de consumidores mediante la creación de una relación con nuestros consumidores y proporcionándoles una experiencia multicanal atractiva y relevante. El equipo de marketing de crecimiento del consumidor en DoorDash está creciendo rápidamente y se espera que esta persona sea un líder en el equipo, ayude a desarrollar nuestro enfoque de marketing y haga crecer su carrera a medida que el equipo se expande.

To help further this mission, we are looking for an Associate Manager of Offline Media to join the team! This team is responsible for deployment of all offline media including Print Media/Direct Mail, TV, CTV, OOH, Audio and Partnership media to grow our business. This role will drive DoorDash’s rapidly growing consumer team to hit our lofty performance and brand marketing goals. 

Acerca del puesto

We’re looking for a talented and driven performance marketer with strong knowledge of offline marketing. At DoorDash we consider “offline” channels to be all TV, CTV, OTT, Digital Video (inclusive of YouTube), OOH, Print, Audio + Partnership Media (NBA marketing, etc.). This role’s primary focus will be to own the strategy and execution of print media at DoorDash (Direct Mail, Shared Mail, Package Inserts, Fliers and more) across all consumer-facing campaigns. Additionally, you will support cross-channel media plans, including video and audio channels for two of our priority audiences, Rural/Suburban Americans + Churned consumers (i.e. consumers that have stopped using DoorDash that we want to bring back). You will also manage promo code operations for print and audio campaigns managed by the offline team. This role will offer you the opportunity to have an immediate impact through managing media, implementation, strategy and optimizing for future campaigns in a fast paced and cross functional role.

In this role you will get the opportunity to work with other DoorDash teams (including the Integrated Marketing, Partnerships, Martech, Analytics, & Creative teams) in addition to our agency partners, to test and implement new marketing strategies and optimize campaign performance. 

• Candidates should have an understanding of performance marketing KPIs and direct response tactics, ideally in the print media/direct mail space. They should also be knowledgeable of the broader landscape of offline media tactics, across video and audio channels. They must exhibit a strong strategic sensibility, work ethic and technical prowess (Excel,experience w/ SQL or equivalent data environment mandatory). 
• This individual will also help build and manage all cross-channel campaigns reaching our Rural/Suburban & Churned consumer audiences. 
• The ideal candidate will have a proven track record of developing and executing full-funnel, cross-channel, data-driven offline media strategies and tactics, with rigorous analytical measurement (both brand and performance), to drive positive ROI for category defining e-commerce or internet companies. They will think creatively and analytically, provide leadership to a young and growing team, and work collaboratively across the organization with people at all levels: C-level execs to associates. 
• Importantly, this candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit.

You’re Excited About This Opportunity Because You Will…

• Own the media planning, implementation, and strategy for key business campaigns across all consumer-facing initiatives supported by print media at DoorDash. 
• Support growth across all DD audiences w/ cross-media channel management (i.e. video/audio campaign management beyond print media focus above), along with potential for role to flex into campaigns catered to core strategic audiences (examples: Rural/Suburban Americans and the Churned customer base)
• Are well versed in offline media tactics, and supporting digital elements, attribution, analytics, and KPI goal setting and achieving that through strategic media plans.
• Assist in the annual/quarterly/monthly/weekly offline media strategy, planning, and buying process. Collaborate with external agency partners and internal channel managers, and key business partners (finance, analytics, etc) to set budgets and ensure spend meets financial objectives.
• Partner with the media agency and other key vendor partners. Drive maximum return from these relationships. Manage key media vendor relationships with agencies & internal partners: vendor RFPs, test & learn programs, technical tooling/integrations.
• Lead constant, iterative improvement of offline planning to hit business goals through stewardship of the measurement roadmap with our analytics and data science teams (attribution, mix modeling, incrementality, marginal efficiency, etc). 
• Remain ‘customer obsessed but competitor aware’: Advance our understanding of the broader, ever-changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know.
• Manage paid media strategies and campaign execution for partners to increase signups and delivery orders in both DoorDash and partner channels 

We’re Excited About You Because You Are…

• Creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources
• Detailed-oriented - you love to manage complex projects without making mistakes or missing deadlines, and you analyze campaign results at the most granular level
• Highly quantitative and analytical - you get excited when insights jump out of the data
• Have strong experience managing promo code operations, spend, fraud controls etc. 
• Strategic and business-minded - you find trends in your data and look for the “so what”
• Collaborative - you love working with a team and both learning from & teaching others
• Have strong experience with print and offline media tactics. 
• Exhibit strong project management and technical skills. 

Cualificaciones

• 5+ years of experience in managing and executing offline marketing strategy, execution, and measurement.
• Deep experience managing campaigns against performance-oriented marketing goals
• Intimate understanding of the offline media buying landscape in the US, including measurement partners, media channels, agencies, and inventory networks
• Ability to synthesize data, make data-driven decisions and balance quantitative measurement with the ‘art’ of media strategy
• Proven experience building out and implementing channel and tactical-level testing frameworks
• Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
• Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action
• Both in-house management and external agency experience a plus

We expect this position to be filled by 2/15/2025

Aviso a los solicitantes de puestos de trabajo ubicados en NYC o de puestos de trabajo a distancia asociados únicamente a una oficina en NYC

Utilizamos Covey como parte de nuestro proceso de contratación y/o promoción para puestos de trabajo en NYC y ciertas características pueden calificarlo como AEDT en NYC. Como parte del proceso de contratación y/o promoción, proporcionamos a Covey los requisitos del puesto y las solicitudes enviadas por los candidatos. Comenzamos a utilizar Covey Scout for Inbound desde el 21 de agosto de 2023 hasta el 21 de diciembre de 2023, y volvimos a utilizar Covey Scout for Inbound el 29 de junio de 2024.

La herramienta Covey ha sido revisada por un auditor independiente. Los resultados de la auditoría pueden consultarse aquí: Covey