Director de Marketing de Producto, Nuevos Casos de Uso

Acerca del equipo

La misión de DoorDash es hacer crecer y potenciar las economías locales. Mediante la creación de una tecnología de entrega inteligente de última milla para las ciudades locales, DoorDash conecta a las personas con los negocios locales que les importan, ayudando a hacer crecer los negocios y las comunidades que apoyan a esos negocios. Para promover esta misión, estamos buscando un vendedor experimentado que se sienta en la intersección del crecimiento, la marca y las operaciones, para desarrollar estrategias de marketing integradas para nuestro negocio de consumo en DoorDash.

Acerca del puesto

You’ll be joining the Going Out team, which is focused on building millions of in person connections between Merchants and Consumers by driving in store sales. We are building from the ground up, and this team has been working on the problem for less than a year, which means you’ll have a big opportunity to shape strategy and build with us. The success of Going Out is dependent on our ability to reach our customers, communicate the value & mechanics of the program, and match them to the right restaurants to bring them into the product.

As Product Marketing Manager for Going Out, you will be responsible for defining the strategy to both test and launch new Going Out features and benefits and drive ongoing engagement with current Going Out Customers. Through close collaboration with the product management and operations teams, you will build our marketing strategy, own campaigns to drive conversion, and be the voice of the customer to build a better product.

Le entusiasma esta oportunidad porque...

• Operate as CMO of one of DoorDash’s most nascent, most promising new 0 to 1 bets. 
• Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to marketing expert. 
• Get the experience and pace of working on a start-up team / product with the resources / backing of a Fortune 500 company like DoorDash. 
• Not be afraid to roll up your sleeves and do everything from briefing in Cx research to goal setting to impact reporting to presenting to our executive team and everything in between. 
• Serve as the “hub” of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels) as the product scales. 
• Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, + finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns
• Realizar un seguimiento de las métricas primarias en todas las funciones, informando de los progresos a los líderes de la organización y a los altos directivos.
• Estar al día de las mejores prácticas de marketing, las tendencias culturales y el panorama competitivo.

Estamos entusiasmados contigo porque... 

Lo has hecho:

• 6+ years of professional experience in marketing in a corporate or startup environment
• Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel
• B2C marketing experiences 
• The ability to connect with people, build relationships and influence without authority
• Una mentalidad estratégica y empresarial; encuentra tendencias en los datos y trata de recopilar las primeras ideas de la audiencia.
• Inclinación creativa y colaborativa; le encanta trabajar en equipo y resolver problemas complejos de formas novedosas.
• Una extraordinaria predisposición a la acción; es fiable, automotivado y capaz de realizar varias tareas a la vez.
• A track record of driving and measuring business success through marketing
• Bachelor’s degree required; MBA preferred
• Experience with campaign experimentation e.g. A/B, multivariate tests

Por qué te encantará trabajar en DoorDash

• We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day. 
• We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights. 
• We offer great compensation packages and comprehensive health benefits.

Aviso a los solicitantes de puestos de trabajo ubicados en NYC o de puestos de trabajo a distancia asociados únicamente a una oficina en NYC

Utilizamos Covey como parte de nuestro proceso de contratación y/o promoción para puestos de trabajo en NYC y ciertas características pueden calificarlo como AEDT en NYC. Como parte del proceso de contratación y/o promoción, proporcionamos a Covey los requisitos del puesto y las solicitudes enviadas por los candidatos. Comenzamos a utilizar Covey Scout for Inbound desde el 21 de agosto de 2023 hasta el 21 de diciembre de 2023, y volvimos a utilizar Covey Scout for Inbound el 29 de junio de 2024.

La herramienta Covey ha sido revisada por un auditor independiente. Los resultados de la auditoría pueden consultarse aquí: Covey